IES MCRC & ET Cases
Organize
5th International Case Study Conference
on
Re-imagining Digital India Shaping the future
of business
Objectives
In Management Education, case study methodology has been recognized as providing a valuable experience for students. Unlike traditional lecture-based teaching, The Case Method is an active learning method, which requires participation and involvement from the student in the classroom. Pioneered by Harvard Business School, the Pedagogy has been adopted by several business schools in India and abroad.
Case study has a huge relevance in management education today. Developing and writing cases is a complex process that requires extensive research. There is a dearth of cases with reference to Indian markets. We need more cases highlighting issues relevant in Indian context.
THEME:
India’s rising economy has earned it a place as one of the world’s indispensible emerging market. The developments in digital technology of recent years are truly dramatic and their implications are far reaching. Digitization has fundamentally changed how companies do business. Enabled by data and technology, digital is a continuous form of disruption to business model, products, services and experiences. It has radically changed the way people consume content, communication and access products and services. All these changes have majorly contributed in shaping the future of most individuals, many business and governments. The rise in big data for decision making and influence that AI and robotics are having on decision making and jobs has a significant effect on the present and future of business.
The theme provides case writers an opportunity to portray to acknowledge the influence of digitization
in shaping the present and future of business in India.
About ET Cases
ET CASES is an initiative of the Times of India Group - India’s largest and most diversified media conglomerate. ET CASES aims at creating value for the entire management fraternity – aspiring managers, faculty from business schools and practicing managers from wide spectrum of companies and industries – through seamless collaboration and value sharing. ET CASES also focuses on innovation to make learning more effective and interesting.
ET CASES is India’s first-ever Case Clearing House. A Case Clearing House is an autonomous institution that facilitates aggregation and publication of Case Studies of case authors from across the world, across a spectrum of management subjects and industry verticals.
ET CASES are India-centric and contemporary in nature spanning all the functional and new age management areas.
